Figment
Figment is in many ways a sister to the Lumosity product, but geared towards creativity rather than brain training. Working closely with the internal brand team at Lumosity, we approached Figment as a full fledged brand on it’s own. This included a complete asset package with all the product and marketing goods built out. To top it off, every single bit of it is built to work in motion, with Lottie. Rest assured the creative process for a creative product was very meta, and delightfully bizarre.